HaCk-A-tHoN: SEO

Why Breadcrumbs are not SEO Friendly for your Blog?

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<img alt="are breadcrumbs good for blogs" border="0" height="88" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWQ7JokgzR2IaZyEHl1BBhDhbm1XUnMrk8l9nTz-_t3T5kE1wOP1K4n1TSiiWFQ3QJOaM0wnV9lbgRnQobNozekKzm7CcftC2epANaO8D2Mh1ZA5wMIFGYMnWJ0g3VnhAY4xEgU1j2_Zo/?imgmax=800" style="background-image: none; border-width: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding: 0px 0px 10px;" title="are breadcrumbs good for blogs" width="601" />No one knew that a simple Breadcrumb used in the fairyTale of "<b>Hansel and Gretel</b>" would become a website element one day. Breadcrumbs or breadcrumb trail is a<a href="http://www.mybloggertricks.com/2009/09/stylized-page-navigation-widget-for.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">navigation system</a> used in websites that offer more usability to the visitor. They appear horizontally above Post titles or below headers. They show user location and tells him what post and which section of the blog category he is on. Breadcrumb provides links back to the pages the user already visited in hierarchical order. Often a colon ( : )or slash ( / ) or even a greater-than sign ( > ) is used as hierarchy separator.  These are now widely used by blog owners in both Wordpress and Blogger platforms. Unfortunately Breadcrumbs destroy the advantages of Permalinks which play great role in targeting rich keywords. Blogger Team has introduced permalinks on all blogspot blogs and we already discussed several ways of <a href="http://www.mybloggertricks.com/2012/09/mmatt-cutts-seo-tips.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">optimizing permalinks</a>, now it's the right time to realize how Trailing links effect permalink display in SERPs.</div>
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Examples:</h3>
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Typical breadcrumbs may look like this:</div>
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<b><span style="font-family: Arial;"><i>Homepage > Category Page > Sub Category Page</i></span></b></div>
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or</div>
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<b><i><span style="font-family: Arial;">Home page / Section page / Subsection page</span></i></b></div>
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How BreadCrums Effect SERP Display?</h3>
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Carefully look at the snapshot below. The first link pointed by red arrow is of our second blog (SEM) and the second link pointed by green is of our current blog (MBT). We are using Breadcrumb in SEM for the past few months  just as experimentation and the results I obtained were not satisfactory. Breadcrumbs is only replacing the permalink which contains our rich keywords and replaces it with the category/label name. As you can see in the snapshot below, instead of displaying keywords in the permalink, Googlebot is instead picking the category title ( i.e.<b> Social Media</b>)  and displaying it instead of the keywords used in URL structure.</div>
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<span style="background-color: yellow;">Note:</span> <i>I will surely delete Breadcrumb plugin from SEM as soon as I get time.</i></div>
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In MBT Googlebot is displaying the permalink (i.e. <b>google-crawling</b>...) instead of a label or category title because we use no Breadcrumb plugin in our blog. As a result we are getting extra benefit of exposing more keywords on Google search page, thus leading to a higher rank on search engine pages.</div>
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<img alt="breadcrums effect site SEO" border="0" height="315" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-TIAZWFsg_MenwFP5fVR1aDcDo_i3n_8XBcQMtyAbUyv4CkT_1djTyHnP4YdKMuOfOCdIl-RkNr0LwrAwIvxby6YvuSZGN3Owosohhyphenhyphen9-0_tQfJeCXZm522j3VU9kSUCiAuwzwYBgYfM/?imgmax=800" style="background-image: none; border-width: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding: 0px 0px 10px;" title="breadcrums effect site SEO" width="523" /></div>
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If you view any URL of Mashable or even SEOMoz in Google you will find that Google spiders are picking and displaying the permalink instead of the Category or tag title, because both these blogs are using no Breadcrumb plugins anywhere on there platforms.</div>
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<b><u>Mashable:</u></b></div>
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<img alt="mashable search display" border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy81R_17rlf9FggSTdhaRHjmhoQzex_P25Hd69MdSBrMfaDwWCNtQwOY_KIRsmC8W-4bLEaGFvvXDA-aFbDPmCA5g93PA9nMDzld0TykP0_ue8DH9J5j9zBN6ORtAU7mPnm9hLzjL1lOw/?imgmax=800" style="background-image: none; border-width: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding: 0px 0px 10px;" title="mashable search display" width="517" /></div>
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<b><u>SEOMOZ:</u></b></div>
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<img alt="seomoz search display" border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCCjBCdQrEd_BQ7CGmRRuQXNnCOmjfyq4tVB05Kn41oSF5qQhOToKOLEarR3wPJ0-kCQg6w6leBNygUXTxA8UERqEl6t4yZ2d-TASda8ofvsIq6Zv12WNT9ZRmzYnETEfWuwi4UjexQ74/?imgmax=800" style="background-image: none; border-width: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding: 0px 0px 10px;" title="seomoz search display" width="528" /></div>
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Both these two great blogs are making best possible use of keywords to rank higher on search pages to drive organic traffic. They both use no BreadCrum plugin for reasons we already discussed. Therefore you may avoid installing any such widget on your blogger blogs or any WP plugin at your wordpress blogs. Blogs have simple structure and the pages are not sorted too deep (<i>can go to a maximum of two-three trails</i>) so such a plugin serves less in terms of both usability and Optimization.</div>
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When can you use Breadcrumbs?</h3>
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If you have an Ecommerce site where you sell merchandise and the number of pages or categories are heavily tagged then you will for sure use breadcrumb to serve your visitors more. This is one reason why you see this plugin on Ecommerce sites like Ebay. Since Ebay has dozens of pages that are linked to one another via tags therefore a breadcrumb is necessary to keep the user informed about his location on the site.</div>
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Do you still want to add it in your blogs?</h3>
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Though breadcrumb serves no logic in case of blogs but still if you like these trailing links then you can use the <span style="background-color: yellow;">rel="noindex" </span>  attribute to inform the robots not to index or <a href="http://www.mybloggertricks.com/2012/10/google-crawling-and-indexing-tips.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">crawl the links</a>. This is one way the links will not be indexed and thus wont appear at all in search results page. This is the same logic applied by ebay folks:</div>
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<img alt="ebay breadcrums noindex" border="0" height="99" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPgpbez38kftV80h_6E_RR9ytJPhxJlr-4rmLz_Ze9BHsvIQxWQEzGUhxysUIMBYLglEsx0gPZTEonOdY4bJARhgFlC0_Ii6LCrBir21E3-rCE3uBEdoXAK-7X4t7-kfdFOYxjyHBYLIo/?imgmax=800" style="background-image: none; border-width: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding: 0px 0px 10px;" title="ebay breadcrums noindex" width="513" /></div>
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Need Help?</h3>
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If I sounded too technical then please post your queries so that I could help more precisely. I hope this post clears many doubts linked to this Rootline trails and might have given you enough help in deciding what is best for your blog. Peace and blessings pals! :)</div>
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Are you using Breadcrumbs on your blog? If yes then what action have you decided after reading todays tutorial? </div>
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SEO Webmaster Tools Why Breadcrumbs are not SEO Friendly for your Blog?

No one knew that a simple Breadcrumb used in the fairyTale of "Hansel and Gretel" would become a website element one day. Breadcrumbs or breadcrumb trail is anavigation system used in websites that offer more usability to the visitor. They appear ho…

Should You Remove Backlinks to avoid Penguin Penalty?

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<img alt="Google Penguin" border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRuce4BYnl2Nnhyli8DFPXYpsVxVeuo4DfAFWAn_7QrNipPnRw1c-ZTkcqQ-F6bfa0jUWfglUSR9rw2YYFWOH-UKrOgvXmYOqpCeFWKzU0UCLb6NfJCRQzkr8F-cu53t3VCYiYOIZqpyns/s320/Google+Penguin.jpeg" style="padding: 10px;" title="Google Penguin" width="320" /></div>
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<a href="http://www.mybloggertricks.com/2012/05/google-penguin-and-google-panda-penalty.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">Google Panda and Penguin</a> have been some of the most infamous algorithmic updates Google has ever made. They have effected tonnes of websites and blogs, and are still working to devour any website with malpractice that comes their way. We have many times discussed about how to <a href="http://www.mybloggertricks.com/2012/05/top-10-seo-strategies-to-protect-your.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">avoid penalty from such algorithm updates</a>. And in them, we have talked a lot about Google's interest in you links, out bound and incoming both. It's common knowledge that Google is now concentrating a lot more on the quality of the links than on the quantity. So a common question easily arises: If you are hit by a penalty, does it help to remove your backlinks?</div>
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Penalty?</h3>
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It's widely conceived that Google not only rates your incoming backlinks, but also your outgoing backlinks. If either of those are low quality, then Google delivers a penalty. Well, this is quite correct. Google is a lot touchy about quality these days. But will removing your backlinks life the penalty?</div>
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First thing's first, it's important to establish whether you've been penalized or not. Strictly speaking, Google Panda and Penguin are algorithm updates. This means that with them, Google changes the way it rates and ranks websites, and how it perceives links. While minor updates are of no concern to webmasters, it's the major overhauls that derail a traffic. But when this happens, it's actually not a penalty. A penalty is when Google takes some manual action against your site. These updates just make Google take a different route, and your  website might not be near that one. But that doesn't mean you've been penalized, you've just been side-stepped. </div>
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To check whether you've been penalized, you should consult with SEO forums, such as SEOchat, to see if Google has rolled out any update. If that happens, you will have to adopt a different strategy from when you've been penalized.</div>
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Recommended for you: <a href="http://www.mybloggertricks.com/2012/05/how-to-identify-seo-over-optimized-blog.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">How To Recognize SEO Over Optimization Which Causes Penalty</a>?</div>
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Is removing backlinks the way to go?</h3>
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If you've been penalized, then you will find your Webmaster Tools filled with messages containing information regarding the violations on your site. Start with those first. If there is a message about linking out too much, then you should remove them at once, and file a <a href="http://www.mybloggertricks.com/2012/10/website-reconsideration-request.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">reconsideration report</a>.</div>
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A lot of the times, it's about the backlink ratio. Giving out too much backlinks while having a very few in returns is one way to catch Google's attention. If you've been hit by an update, but you have a reasonable backlink ratio, then you might look into other stuff. Otherwise, you can start removing those links now which you think are low quality.</div>
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However, it's worth noting that removing these links isn't very important. What's more important is that, you don't create them in the first place if you think they are against the <a href="http://www.mybloggertricks.com/2012/10/google-crawling-and-indexing-tips.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">best practices</a>. An algorithmic update, after all is about long-term changes. And it is better to mold your website into it then to try to bend it. So stop wasting your time trying to find backlinks to remove, and just concentrate on what you'll have to do for now. All the best :)</div>
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Blogger Tricks Google SEO Should You Remove Backlinks to avoid Penguin Penalty?

Google Panda and Penguin have been some of the most infamous algorithmic updates Google has ever made. They have effected tonnes of websites and blogs, and are still working to devour any website with malpractice that comes their way. We have many t…

Use Google's Link Disavow Tool To Remove Bad Links

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<img alt="Disavow Links" border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwWVIjPlk1Rrlj245uPqyDAH2UsnhY-Bmv4sce1yE4_r_Aop3lAXO6Gef_XqZfeMxkgbxSojuFNWufnqp0kNCnFafMEMEiDlX4lCMipUiT9iXAfCQZ69fxPgBZ1x00CqO_InJLatgvHxgF/s320/Disavow+links.jpg" style="padding: 10px;" title="Disavow Links" width="320" /></div>
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Yesterday, we talked about<a href="http://www.mybloggertricks.com/2012/10/remove-backlinks-to-avoid-penguin-penalty.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">whether or not bad links on your site are worth deleting</a>. The simple answer to the question was, you might as well do it, but it'll be better to adjust your website, rather than trying to bend it. If you've been manually penalized, then this step becomes more or less necessary. But what about the links <i>to</i> your website, which aren't in your control? Luckily, Google has now <a href="http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-links.html" style="color: #289728; outline: none; text-decoration: none;" target="_blank">released</a> a <a href="https://www.google.com/webmasters/tools/disavow-links-main?pli=1" style="color: #289728; outline: none; text-decoration: none;" target="_blank">link Disavow tool</a>, which will solve such problems. Quite simply, any unnatural links to your site can be disinherited, or 'disavowed', hence preventing Google from considering them.</div>
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Before using</h3>
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When your website has been manually penalized, you will receive a bunch of messages in your Webmaster Tools, specifying links which look suspicious. You should take your time, and remove as many of them as possible.</div>
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If those links are located on another website, you must first contact the site owners, and request a removal of bad links to your website. You should use the disavow links tool only if you don't get any response from the site owners.</div>
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How to disavow links?</h3>
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Simply log into your Google Webmaster Tools account, and visit <a href="https://www.google.com/webmasters/tools/disavow-links-main?pli=1" style="color: #289728; outline: none; text-decoration: none;" target="_blank">Google's Link Disavow tool</a>. Select a domain from the list, and click on <b>Disavow links</b>. Don't worry, this won't do anything. It will just start the process.</div>
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<img alt="Google Disavow Links Tool" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPHA2V3LiSCh5novjODAbiskY_F4c3poETf4BFNryR7Zzy41eYxrPsLmY_sSyN1agiceV4_wA7RVEbTxhK8tiVE06tdI-ungsAieEQJ9zG1dfYa5QeiKw7ECYrVWCcpb0osyuMMu0M75fp/s1600/disavow+links+tool.png" style="padding: 10px;" title="Google Disavow Links Tool" /></div>
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Now, you will be prompted to upload a text file containing a list of all the URL's or domains you want to block out. For whole domains, the format will look like this. domain:example.com. For single links, you can simply put in the full URL. Here is a sample text file from Google.</div>
<blockquote class="tr_bq" style="background-color: #f2f1f1; background-image: url(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigCyF5wrcnYywzvGZFOpnIlcOGMQFbIdupRMjNpD35SGrSVYDThGhhyphenhyphenck1-Nkxp6foTzEEvAIFqbfYglXFZOXEVWjQQuVR3FZtYPiLsd_cDJtql5c8uPvDHz6GDHkQTizCMDLbiWt4NBE/s400/quote1.gif); background-position: 0% 0%; background-repeat: no-repeat repeat; border-color: rgb(221, 221, 221) rgb(102, 102, 102) rgb(102, 102, 102) rgb(221, 221, 221); border-style: solid; border-width: 1px; color: #333333; font-family: Verdana; font-size: 0.9em; line-height: 1.3em; margin: 0px 20px; padding: 10px 20px 10px 45px;">
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<b id="internal-source-marker_0.5644214933272451" style="font-weight: normal;"><span style="font-family: 'Courier New'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"># Contacted owner of spamdomain1.com on 7/1/2012 to</span></b></div>
<b id="internal-source-marker_0.5644214933272451" style="background-color: white; font-family: Arial, sans-serif; font-size: 13px; font-weight: normal;"></b><span style="background-color: white; font-family: Arial, sans-serif; font-size: 13px;"></span><br style="background-color: white; font-family: Arial, sans-serif; font-size: 13px;" /><div dir="ltr" style="background-color: white; font-family: Arial, sans-serif; font-size: 13px; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<b id="internal-source-marker_0.5644214933272451" style="font-weight: normal;"><span style="font-family: 'Courier New'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"># ask for link removal but got no response</span></b></div>
<b id="internal-source-marker_0.5644214933272451" style="background-color: white; font-family: Arial, sans-serif; font-size: 13px; font-weight: normal;"></b><span style="background-color: white; font-family: Arial, sans-serif; font-size: 13px;"></span><div dir="ltr" style="background-color: white; font-family: Arial, sans-serif; font-size: 13px; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<b id="internal-source-marker_0.5644214933272451" style="font-weight: normal;"><span style="font-family: 'Courier New'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">domain:spamdomain1.com</span></b></div>
<b id="internal-source-marker_0.5644214933272451" style="background-color: white; font-family: Arial, sans-serif; font-size: 13px; font-weight: normal;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="font-family: 'Courier New'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"># Owner of spamdomain2.com removed most links, but missed these</span></div>
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<span style="font-family: 'Courier New'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">http://www.spamdomain2.com/contentA.html</span></div>
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<span style="font-family: 'Courier New'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">http://www.spamdomain2.com/contentB.html</span></div>
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<span style="font-family: 'Courier New'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">http://www.spamdomain2.com/contentC.html</span></div>
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Note: Every different link or domain must be on a separate line. And lines that start with a # aren't counted. You can only upload one file of maximum 2 MB size.</div>
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If you need a hand looking for bad links to your site, it'll probably be best to check out Who Links To Your Site in Google Webmaster Tools. Simple go into Traffic >> Links To Your Site >> Who Links The Most >> More. There, you will see a download button where you can download a file containing all links to your site.</div>
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When you tell Google to disavow your links, the changes may not be immediate. It could take some time before those links are considered as useless by Google. And Google might not even consider the links you submit if it doesn't trust your submission. Also, if you make a mistake, it might take weeks to rectify, so be careful.</div>
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Hope I made myself clear. If there are any confusions, do let us know in the comments below.</div>
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